At Laidlaw's Harley-Davidson we believe in a transparent and easy buying process. All of our motorcycles under "In Stock Inventory" have actual pictures of the bike in our store. We don't use "bait bikes" on our website to get you in the store only to tell you it isn't here. Please feel free to call ahead to make sure we aren't currently working with a customer on any particular motorcycle. All our motorcycles SHOW THE PRICE. That's because we don't have an "ADM" or Added Dealer Mark up, where you don't get anything for your extra money spent over MSRP. There are manufacturer fees and state fees that are not included in the price such as Surcharge, Freight, Sales Tax, and Registration. All our new motorcycles are equipped with Harley-Davidson's Appearance Protection and Theft Protection ($1,499). We don't ever offer gimmicky promotions designed to create a false sense of urgency. We are the longest continuously running dealership in California and one of the oldest family-run dealerships in the world. Four of the Laidlaw family members are here regularly.